I was approached by acclaimed photographer, Eddie Safarik, to assist him in designing a logo for his side-project and passion, Sea Candy Sea Kayaking – offering sales, hire and instruction of premium sea kayaks.
Eddie’s brief was to keep it simple so we came up with a typographical treatment of the brand name substituting a trident in place of the ‘E’ in Sea. Befittingly, a trident is the three-pronged spear synonymous with Poseidon (or King Neptune), ‘God of the Sea’.
- Logo design
- Business stationery
- Waterproof stickers
- Social media imagery